Fit & Myth is an independent UK-based fitness and race-travel platform created by Adriana — an NHS worker, runner, boxer and strength-training enthusiast. It combines evidence-led fitness content, honest product testing and practical race-travel guides for readers in the UK and beyond.
Fit & Myth is open to carefully selected collaborations with brands, race organisers, tourism organisations, hotels and active-travel businesses that genuinely fit its readers and editorial values.
Running, trail, boxing, gym, recovery and travel products tested in real-life conditions. Supplied products are always disclosed and do not guarantee positive coverage.
Clearly labelled, high-quality sponsored features developed for relevant brands without compromising Fit & Myth's editorial standards.
Pre-race guides, race-weekend coverage, original photography, participant experience and post-race editorial content.
English-language running and active-travel guides created with tourism organisations, destinations, hotels and local partners.
Relevant products and services may be included through transparent affiliate links where they provide genuine value to readers.
Selective ongoing relationships with brands Adriana genuinely uses and can represent authentically.
Not every collaboration includes everything below — each package is agreed individually, based on what actually fits the brand and the project.
Fit & Myth currently has no paid sponsors. Selected commercial partnerships and products supplied for testing may be accepted, always with clear disclosure. Payment or a supplied product never guarantees a positive verdict, editorial approval or the removal of legitimate criticism.
If you represent a relevant brand, race, destination, hotel or tourism organisation, get in touch with a short description of your idea, proposed timing, available budget and what you would like the collaboration to achieve.
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